【Summary description】In the past two years, the "coal" and "color" dances have lost their former glory, and the steel market has fallen into an unprecedented downturn. The "big investment" of the country has temporarily come to an end, and the world economy, including China, will continue to maintain a relatively low growth rate. Mining machinery, as an important part of equipment manufacturing in a country or region, will inevitably be greatly impacted. Small and medium-sized mining machinery enterprises are facing unprecedented challenges.
In the past two years, the "coal" and "color" dances have lost their former glory, and the steel market has fallen into an unprecedented downturn. The "big investment" of the country has temporarily come to an end, and the world economy, including China, will continue to maintain a relatively low growth rate. Mining machinery, as an important part of equipment manufacturing in a country or region, will inevitably be greatly impacted. Small and medium-sized mining machinery enterprises are facing unprecedented challenges.
As a major mining machinery manufacturing country, China's output has accounted for more than half of the entire international market, and has made qualitative leaps in terms of production capacity, economic strength, product technology, and management level. However, the vast majority of small and medium-sized enterprises have problems such as weak independent innovation ability, high dependence on basic components, relatively backward development of high-end product technology, and weak market expansion ability, The main products are limited to the domestic market. Even if exported, it is mainly concentrated in third world countries such as Asia, Africa, and South America, with most of the exported products being in the middle and low end. Although there are brand products from companies such as Liugong entering the high-end product market in Europe and America, there are very few. The vast majority of mining machinery manufacturing enterprises in China have relatively low technological content. Since the 1990s, the world economy has been advancing rapidly, and investment booms have been rampant. A large number of small and medium-sized mining machinery enterprises, tempted by high profits, have blindly "copied" low-end equipment for imitation production, resulting in the emergence of a new product in the market being quickly imitated and copied. At the same time, the influx of foreign products has also increased the competitive pressure for these enterprises.
The biggest challenge to survival is still faced by local private small and medium-sized mining machinery enterprises. At the 2012 China International Mining Conference held in Tianjin, when everyone focused on the survival, development, and "going global" of mineral enterprises, there were also a group of small and medium-sized private mining machinery enterprises that relied on them to find a breakthrough in development and change the current difficult survival situation. As is well known, in recent years, the country has invested heavily in infrastructure such as rail transit, but as a local small and medium-sized private enterprise, it cannot compete with central and state-owned enterprises. At the same time, due to intense homogenization competition among enterprises, there is a price war for similar products, and many enterprises are facing a crisis of survival. Currently, two of the five private mining machinery enterprises in Linyi have ceased production. The only way for small and medium-sized mining machinery enterprises to survive in competition is through active innovation.
One is to innovate development ideas and encourage mining machinery enterprises to bravely "go global". At present, there are clear differences in the production locations of mining machinery and equipment at international high-end prices. In order to maximize development, developed countries are continuously increasing their efforts in industrial transfer, and arranging low value-added products in mining machinery products to be produced in developing countries with potential market demand. At present, new economies such as Asia, Africa, and South America are emitting vibrant development potential. Due to the impact of the financial crisis on developed countries such as Europe and America, investment in these regions is decreasing, which objectively provides opportunities for China's mining machinery and equipment to expand its market share in Africa. In the context of increasingly saturated domestic supply of mining machinery, it is also a wise development strategy for enterprises to "go global".
The second is to promote the development of the leasing industry in the mining machinery industry. In the UK, sales to leasing companies account for 75% of the total sales of mining machinery in the UK, 60% in North America, and 50% and 40% in France and Germany, respectively. China is far from reaching this level, but in a few years, it is highly likely to reach this point. As small and medium-sized enterprises, we should seize the opportunity and stay ahead.
The third is to expand the export of mining machinery products. The development trend of future mining machinery manufacturing will inevitably be mergers and acquisitions, survival of the fittest, specialized production of components, and global procurement. So during the 12th Five Year Plan period, expanding exports will be a very important focus for the domestic mining machinery market. The rapid economic development of some emerging economies such as India and Africa will inevitably become a globally recognized mining machinery market, a place for foreign and domestic enterprises such as Germany and Japan to compete, and a major economic growth point for mining machinery manufacturing enterprises.
Fourthly, mining machinery enterprises should enhance the technological content of their products and enhance their technological competitiveness. Based on the actual situation of mining development in China, in the future, China will focus on developing large-scale open-pit mining equipment, explosion-proof and low noise small and medium-sized equipment suitable for underground mining conditions, modern large-scale equipment for tunnel excavation, simplified process crushing and grinding equipment, ultra-fine powder complete equipment, and mobile washing equipment. So in the next 10 years, mining machinery enterprises should aim for the development direction of large-scale, green, and intelligent, and align with advanced countries in the world.
Fifth, actively innovate production methods. Currently, in order to adapt to changes in market demand, major domestic and foreign production enterprises have adopted specialized production, and "single variety, large batch" has become a new feature of many developed enterprise production methods; At the same time, the production mode led by producers is gradually shifting towards customized production, and personalized services have become an important factor in the success or failure of competition. Small and medium-sized enterprises should also use this as a template to promote the transformation of production methods.
Innovation is the greatest vitality of economic development, and relying on innovation to drive can bring about more quality and competitive development. For mining machinery enterprises, whether it is short-term economic benefits or medium to long-term transformation and upgrading, innovation driven is a key move.
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